About Kelly Mattarocci
I’ve Spent 30+ Years Seeing Business From Different Sides of the Table.
I’m Kelly Mattarocci, CPA, MBA, founder of Market & Margin and creator of The System of Money™.
For more than three decades, my career has spanned accounting, finance, strategy, governance, transformation, and business leadership. I’ve worked with entrepreneurs, privately held businesses, executives, boards, investors, and leadership teams, giving me the opportunity to see business from perspectives that don’t always intersect.
I began my career in public accounting, including time at KPMG. But my work quickly expanded beyond the numbers into the decisions behind them: how companies allocate resources, manage risk, structure operations, develop leaders, navigate change, and create long-term value.
That experience shaped a belief that still guides my work today:
The numbers matter. But understanding the business behind the numbers matters more.
Why I Created The System of Money™
Over the years, I saw finance, operations, leadership, strategy, and accountability repeatedly treated as separate disciplines.
In practice, they aren’t separate at all.
The decisions made throughout a company eventually show up in its financial performance. And as a business grows, the connections between those decisions, the people making them, and the information they use become increasingly important.
I created The System of Money™ to bring those pieces together.
The System of Money™ is a practical business framework that connects financial clarity, decision-making, accountability, and leadership to help owners build stronger businesses and greater enterprise value. It progresses through five connected pillars: Flow, Visibility, Control, Alignment, and Stewardship.
Experience Made Practical
I don’t believe business owners need more theory. They need practical ways to apply sound business principles to the decisions in front of them.
That’s why Market & Margin combines practical courses and strategic advisory.
The courses help owners build practical systems they can put to work inside their companies. Strategic advisory brings experience and judgment to the more complex decisions where the right answer depends on the business, its people, its risks, and where the owner wants to go.
Different needs. Different ways to engage. One objective: build a stronger business.
Kelly Mattarocci, CPA, MBA
Founder, Market & Margin
Creator, The System of Money™