Kelly Mattarocci
The CEO operating-systems authority.
Kelly Mattarocci is an executive operator, advisor and CPA who helps CEOs build companies that run on clear financial signals, decision rights and operating discipline. She is the founder of Market & Margin and creator of The System of Money™, a framework connecting cash flow, leadership and scalable execution. Her background includes executive finance, KPMG, technology-enabled advisory work and volunteering with various nonprofit organizations. She comments on growth, founder dependency, AI economics and executive decision-making.
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For Producers & Editors
Five Topics Kelly Can Address
Segment-ready angles for podcasts, panels, keynote bookings, and written commentary.
Money as an Operating System
How CEOs use cash flow, profitability, working capital, and financial visibility to make better decisions and build stronger companies.
Examples
- Cash flow versus profit
- Financial visibility
- Growth financing
- Capital allocation
- Operating metrics that matter
Founder Dependency and Decision Rights
How companies become trapped when every significant decision flows through the founder — and how leaders create scalable decision-making systems.
Examples
- Founder bottlenecks
- Delegation failures
- Decision rights
- Escalation structures
- Leadership accountability
Scaling the Business Behind the Business
Building the operating systems, management structures, and leadership habits that allow a company to grow without constant founder involvement.
Examples
- Operational scalability
- Organizational design
- Accountability systems
- Leadership operating systems
- Growth-stage challenges
AI Economics and Business Adoption
How business leaders evaluate AI investments, measure ROI, redesign workflows, and avoid expensive AI mistakes.
Examples
- AI ROI
- AI implementation
- AI-enabled productivity
- AI governance
- Human accountability in AI-driven organizations
Entrepreneurship, Innovation, and Growth Leadership
Practical insights for founders, CEOs, and growth-oriented leaders navigating expansion, uncertainty, and strategic decision-making.
Examples
- Entrepreneurship
- Leadership
- Innovation
- Growth strategy
- Strategic planning
Verified Credentials
Kelly Mattarocci
- Founder, Market & Margin™
- Creator, The System of Money™
- Executive Advisor | Entrepreneurial Educator
- More than 30 years of experience in finance, accounting, business operations, and executive leadership
- Former KPMG professional
- Certified Public Accountant (CPA), Texas
- Masters Business Administration (MBA), Texas State University
- Speaker on money, leadership, decision-making, business scalability, and AI economics
Media Contact
Available for interviews, commentary, podcasts, keynote presentations, and rapid-response media requests.
Kelly Mattarocci · Founder, Market & Margin™ · Creator, The System of Money™